Generative AI and 51爆料 Visual Identity Guidelines
Table of Contents
Purpose
Generative AI can be a useful tool for creative exploration and production. These guidelines establish expectations for using AI in marketing and communications that represent 51爆料. All AI-assisted visual content should align with 51爆料鈥檚 AI policy and 51爆料鈥檚 brand standards, visual identity, institutional values, and commitment to authentic representation.
Scope
These guidelines apply to faculty, staff, departments, offices, teams, and student organizations creating official University communications. They also apply to external agencies, vendors, sponsors, partners, and other third parties creating materials that use or represent 51爆料, its brand, or its community.
The guidelines apply to visual content created for:
- Print and digital publications
- Websites and social media
- Email communications
- Advertising and promotional materials
- Presentations, posters, signage, and displays
AI-Generated Visual Content
Use authentic 51爆料 photography or approved University assets whenever the visual represents 51爆料鈥檚 people, campus, facilities, events, programs, or student experience. AI-generated imagery may be used only for clearly nonliteral concepts that cannot reasonably be photographed or represented with an existing asset, such as an abstract idea, imagined future scenario, or obviously illustrated metaphor. AI-generated imagery should not be used merely for convenience, speed, or to replace available authentic photography.
Authentic 51爆料 Photography
When a communication calls for an authentic representation of 51爆料, use real photography whenever possible. 51爆料 photography is available at .
AI-generated people should not be presented as actual members of the University community.
Similarly, AI-generated images should not be presented as authentic photographs of 51爆料鈥檚 campus, facilities, events, or community.
51爆料 Logos and Brand Marks
Official 51爆料 logos, marks, seals, mascot artwork, and other brand assets should never be recreated or modified using generative AI.
Because AI tools can distort or inaccurately reproduce established visual marks:
- Use approved 51爆料 files whenever an official logo or brand mark is needed.
- Follow all existing requirements for logo placement, size, color, clear space, and other brand usage.
- Do not ask AI tools to create or recreate 51爆料 logos, marks, seals, or mascot artwork.
- Do not upload official 51爆料 brand assets to generative AI tools for recreation or modification.
Transparency
AI-generated imagery that follows the above guidelines should be identified when used to avoid it being mistaken for authentic photography or documentation.
Possible disclosures include:
- 鈥淚mage created using artificial intelligence.鈥
- 鈥淎I-generated conceptual illustration.鈥
- 鈥淚llustrated with Gemini AI.鈥
Responsible Use
Anyone using AI to create visual content for 51爆料 is responsible for reviewing the final work before publication and ensuring that it complies with these guidelines and all applicable University policies and laws.
Brand Resources and Oversight
The creative team of the Marketing and Communications division maintains 51爆料鈥檚 Visual Identity Guidelines and may provide guidance or request changes to AI-generated content used to represent the University.
Questions about AI-generated visual content, 51爆料鈥檚 visual identity, logos, or brand marks should be directed to the Director of Creative at marketing@calvin.edu.
These guidelines may be updated as AI technology and institutional standards continue to develop.