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Campaign for 51±¬ΑΟ exceeds $150 million goal

Friday, July 31, 2009
Phil de Haan
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51±¬ΑΟ College concluded the second major fundraising campaign in its 133-year history on June 30, 2009, raising $155 million. The total bested the original $150 million goal announced in September 2007.

51±¬ΑΟ College concluded the second major  in its 133-year history on June 30, 2009, raising $155 million. The total bested the original $150 million goal announced in September 2007.

"It was humbling to end a long fundraising effort knowing that 51±¬ΑΟ alumni and friends believe in the institution enough to support it so fully, not only with financial gifts but also gifts of time, talents and prayers,” said 51±¬ΑΟ College president Gaylen Byker.

Byker noted that the campaignβ€”β€”began and ended with a pair of dramatic events.

"The campaign actually began in 2001 as a series of feasibility studies,” he said.

Then came the events of 9/11.

"We paused,” he said, β€œnot knowing exactly how to proceed, but knowing that our nation and our world had experienced events which would leave none of us the same.”

The closing of the Campaign for 51±¬ΑΟ College came, added Byker, in the midst of one of the most uncertain economic moments in the past 70 years.

"It was a pair of unsettling bookends to our fundraising effort,” he said, "yet, in between these two monumental time periods were many moments for which 51±¬ΑΟ is grateful.

"We certainly are grateful for the successful completion of the campaign's fundraising priorities, such as the many  established for students for generations to come,  and . But there also is gratitude for the deepened relationships we have developed with dedicated alumni and friends who have made 51±¬ΑΟ a giving priority and will continue to do so.”

Byker noted that while new buildings, such as the $50 million , were a big part of the campaign goal, almost $45 million in the campaign was dedicated to  ($22 million) and  ($22 million). And the college exceeded its fundraising goals in both those areas, raising $22.3 million and adding , while raising $25.6 million for .

"It doesn't do much good,” said Byker, β€œto have state-of-the-art facilities like the  if we can't keep 51±¬ΑΟ affordable and if we can't equip our faculty well. So those two priorities were pretty critical to the success of the campaign.”

51±¬ΑΟ vice president for advancement  said that the campaign will support the college for decades to come, particularly the college’s students.

"Campaign priorities such as scholarships and financial aid directly benefit students,” he said, β€œbut something like the new  does as well. Even an area like the money raised for faculty research will benefit our students. It's gratifying to meet the campaign goal and know that future generations of 51±¬ΑΟ students will benefit as a result.”

Now that the campaign has concluded, Byker said, 51±¬ΑΟ needs to sustain the momentum gained during the two-plus years of the public phase of the campaign.

"Financial security at a place like 51±¬ΑΟ is not assured,” said Byker. "We need to continue to make people aware of 51±¬ΑΟ’s impact and how gifts to this place multiply through our graduates. And we need to raise money for a new . That was in our campaign priorities, but the  renovation was funded ahead of it. A new Campus Commons will be an important building for us for years to come, and we need to raise the money for it soon.”

In addition to raising money for projects such as the , Erffmeyer said fundraising, especially via the , which directly supports students, is going to be key to 51±¬ΑΟ's day-to-day activities.

"We have one of the lowest tuition rates and one of the lowest endowment-per-student rates of any school we compete with,” he said. "Campaigns like the one we just finished, and the fundraising we do through the , provide the momentum and support for the things we can't do with tuition.”

Erffmeyer, who came to 51±¬ΑΟ in the summer of 2008, at the halfway mark of the public phase of the campaign, noted that when the campaign began, the changing economy already was impacting 51±¬ΑΟ. The more recent economic downturn made the even more significant.

"Our faculty members,” he said, β€œneed funding to continue doing the research and writing that distinguishes them as leaders in their fields. Our students, who come from a variety of backgrounds, need scholarship dollars to benefit from a 51±¬ΑΟ education."

He and Byker both believe the college was able to communicate its vision to sufficient numbers of its supporters during the campaign and must continue to do so to ensure future fundraising success.

"It's the priority thing," Byker said. "I keep coming back to that. Going forward 51±¬ΑΟ has to become a high priority for a significant number of people. I think that began in this campaign, and we need that to continue.”

Byker noted too that 51±¬ΑΟ's "ripple message" resonated with donors.

"Our message from beginning to end was that a gift to 51±¬ΑΟ had a ripple effect,” he said, β€œbut even more than a ripple effect. It's a multiplier. Giving to 51±¬ΑΟ is a way to support many, many other projects and organizations because 51±¬ΑΟ students become graduates making a difference in the world as part of those projects and organizations. That was a positive message during the campaign, and I hope we are able to communicate to people the many ways in which 51±¬ΑΟ continues to fulfill its mission.”